How To Choose The Right Domain Name For Your Business

How To Choose The Right Domain Name For Your Business

How To Choose The Right Domain Name For Your Business

How To Choose The Right Domain Name For Your Business

Well, you have decided that you are going to start a website. What is the first step that you should take? Choose a domain name. Choosing a domain name carries a lot of weight. The domain name is what represents your company online and it’s your brand. Before you decide on what domain name you should choose, here’s 8 tips to make it easier for you.

  1. Type friendly

Skip the slangs or short forms. Use terms like express instead of “xpress”. In a domain’s name case, one simple letter could mean a visitor to your site or your competitors site. Make it fool proof and easy!

  1. Short is not always bad

If your domain name is long and complex, there is a risk that you customer might misspell it. As per previous, keep it short and keep it simple. Also, it’s not a mouthful when you try to tell someone your brand. Imagine telling someone that your website is You get the point.

  1. Be smart with keywords

Try using keywords that describe your business and the services you offer. For example, if you’re a online boutique, go for instead of just

Not only that it makes more sense to your customers, it actually gives you more web ranking juice as well in terms of SEO.

  1. Localize your domain name

If you are targeting local customers, consider including your city or state in your domain name to make it easy for local customers to find and remember you. In fact, it makes more sense for the customers who are looking for your service. Someone looking for a plumber in Florida will not click on a website that is named For example: or


  1. Always remove the number and hypens

This is a big NO in choosing a domain name. Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. Again, a simple mistake could lead to a loss of sales.

  1. Make sure your name is memorable

There are so many domain names and different websites out there, millions of them in fact. Make your name memorable. Something simple but catchy would do the trick. Run through the ideas with your close friends and see what they think about it. If you get all the yes from them, go for it!

  1. Research, research and research

Once you have decided on a domain name, don’t click the buy button yet. Make sure that name is free from trademark or copyright from another company. Unless you want to be involved in a legal mess, check and double check. Usually this is done by typing the name that you want and searching to see if it’s taken or not. Huge companies would usually buy the copyright of the name that they want.

  1. It’s your brand, protect it and build it

You domain name is your brand, so you should always buy the misspelled version of your domain name as well before your competitor does. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it. This could cost quite a bit but then again, it will still bring customers back to your site.